Eight years ago, Samsung Electronics East Africa made a quiet promise: to plant and care for 10,000 indigenous trees in Nairobi’s Karura Forest.
Driven by the belief that “it’s not just about growing trees, but ensuring they thrive,” Samsung embedded environmental conservation into its long-term mission. Today, that promise stands tall, literally, through a flourishing green canopy now affectionately known as the Samsung Forest. The forest welcomes thousands of joggers, bird-watchers, and families each month.
In 2017, Kenya’s forest cover stood at a worrying 7%, well below the national target of 10%. Recognizing this, Samsung, in partnership with Friends of Karura Forest, pledged not only to plant trees but to nurture them with sustained care.
Now, in 2025, those once-fragile saplings have matured, improving air quality, providing wildlife habitat, and creating a peaceful refuge in the heart of Nairobi. The transformation reflects Samsung’s long-term environmental commitment.
“The true value lies in nurturing these projects over time,” said Nyawira Muraguri, Corporate Marketing Manager at Samsung Electronics East Africa. “Sustainability isn’t a one-time effort; it demands consistent dedication every step of the way.”
More Than Just Trees
Samsung’s impact on Karura Forest extends beyond the 10,000 trees. The company also installed 200 benches and picnic tables, enhancing the forest’s appeal as one of Nairobi’s premier green spaces. These rest areas have made the forest more accessible and inviting for locals and tourists alike.
The initiative mirrors Samsung’s broader sustainability vision, addressing climate change, reducing carbon emissions, promoting recycling and waste reduction, and implementing environmentally responsible practices throughout its supply chain.
By returning to assess progress, Samsung ensured its commitment wasn’t merely symbolic. This follow-through has been central to the project’s success, reinforcing the idea that sustainability requires ongoing engagement.
“Initial investment is only half the work,” added Muraguri.
A Model for Local Impact
Samsung’s investment in Karura Forest demonstrates how private companies can create meaningful, localized environmental change. While many corporations focus on global sustainability campaigns, Samsung chose to invest directly in the community, revitalizing a vital piece of Nairobi’s ecosystem.
As part of its ongoing strategy, the company continues to explore new ways to embed sustainability in its operations.
“Samsung remains committed to expanding its environmental efforts, focusing on long-term positive impacts for both people and the planet,” concluded Muraguri.
