Roam, Kenya’s leading electric mobility manufacturer, has partnered with Fortune Credit, a licensed Digital Credit Provider and microfinance institution, to launch the country’s first-ever financing program for electric motorcycles.
The initiative aims to unlock access to clean mobility solutions for both individual riders and small businesses.
The partnership begins with an initial order of 600 Roam Air Gen 2 motorcycles, marking one of the largest electric fleet financing deals ever recorded in Kenya.
“This move is significant,” said Habib Lukaya, Regional Sales Operations Manager at Roam. “We’re not only offering locally made, zero-emission motorcycles with a flexible ownership model, we’re enabling more riders and businesses to switch to electric, save money, and create jobs.”
Roam and Fortune Credit have recognized the increasing demand for electric motorcycles in Kenya’s transport ecosystem, particularly among delivery firms. However, access to financing has remained a major barrier, limiting many operators to cash purchases and hampering scalability.
This new financing program aims to address that challenge by accelerating Kenya’s transition to clean, cost-effective mobility. Fortune Credit has designed a model tailored to the income patterns of informal sector riders and small business owners.
Under the scheme, customers deposit KES 25,000, followed by daily payments of KES 527 for 24 months. At the end of the period, customers gain full ownership of both the motorcycle and the battery.
The package also includes motorcycle insurance, Hospicash health cover, and access to Roam’s charging infrastructure, including portable home chargers and Roam Hubs.
According to Janet Kuteli, Founder and CEO of Fortune Credit Limited, the partnership with Roam Electric and GreenMax Capital, through their Green for Access first-loss facility, reflects their commitment to empowering underserved communities.
“By offering affordable financing bundled with asset insurance, health cover, and financial education, we’re not just enabling ownership, we’re building resilience,” said Kuteli. “We’re proud to pioneer innovation and impact in a space many have considered too risky for too long.”
The motorcycles financed under this program are the newly launched Roam Air Gen 2 models. These feature over 40 rider-informed upgrades, including a stronger 240 kg frame, dual battery range of up to 160 km, improved waterproofing, secure battery locking systems, and enhanced comfort.
With 36% of components now locally manufactured, surpassing the threshold set by Kenya’s Legal Notice 112, the partnership is poised to strengthen local value chains, create jobs, and grow the country’s electric mobility ecosystem.
Fortune Credit has long been known for financing grassroots entrepreneurship through inclusive and innovative credit solutions. Its entry into electric mobility financing reflects growing market demand from individuals and businesses seeking to cut fuel expenses, reduce emissions, and benefit from the lower operational costs of electric motorcycles.
David Ekabouma, Managing Director of Fund Management at GreenMax Capital Group, emphasized that the initiative aligns with the goals of the Green for Access Fund.
“This is exactly what the Green for Access Fund was created to do: break down financial barriers that have kept underserved communities and entrepreneurs locked out of the green transition,” he said.
Supported by Fortune Credit’s risk-sharing facility with Green for Access Fund LLC (G4A), the program aims to scale access to clean, income-generating technologies across Kenya.
“By sharing risk with trusted financial institutions like Fortune Credit, we enable inclusive lending that accelerates adoption of clean, productive-use technologies,” Ekabouma added.
The partnership allows Fortune Credit to offer more affordable loans for electric motorcycles and other climate-smart solutions, while minimizing credit risk. It reinforces the institution’s capacity to serve informal and small business sectors with tools that cut emissions and improve productivity.
“This partnership is a milestone for Kenya’s e-mobility sector, and a model for the region,” said Ekabouma. “It demonstrates how blended finance, strategically combining donor capital with commercial execution, can catalyze transformative change in emerging markets.”
